A press release is a written communication that reports specific but brief information about an event, circumstance, product launch or other happening.
This 1-3-page document is disseminated to the media in the hopes that reporters and editors will use the information contained within in an upcoming TV or radio broadcast, in a newspaper or magazine issue or on the media’s website.
The whole purpose of a press release is to get coverage and get noticed by a target audience.
It is important to learn how to write a good press release that is concise, informative and compelling.
Include a section on your company information after the main body of the press release. This is also known as a boilerplate. This paragraph or two gives some background information on the company or the organisation that is releasing the press release.
It is important to include the name and contact details of your PR professional, media coordinator or communications executive. Be sure to include a direct telephone number, mobile number and email address so that journalists can make contact easily. Time is very important in the media publishing world, so you want to be able to establish close contact and communication with journalists.
Before you pen your press release, look for examples of the best press releases for a specific topic or industry. Try to find press releases that match the size of your business. A press release published by a multi-national corporation will be very different in tone, gravitas and content complexity, compared to a small or medium enterprise.
One useful rule of the thumb is to communicate as much information as you can in the most concise way possible. Journalists are busy people and love content that is sufficient and clear.
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